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Jake Nelson

Jake Nelson

Co-founder and Designer for Aura Optics. Born in Sacramento, California, raised in Salt Lake City, Utah. Grew up snowboarding and mountain biking, learned to ski freshmen year of college. Tried a pair of pow skis and my life hasn’t been the same since.  Now I can’t get enough of the snow and of the mountains. You’ll find me there any chance I get. Brighton Resort is more home to me now than anywhere else. Skiing ruined my life. It’s just that religious for me.

Athlete Profile 

Date of birth: 05/17/1992

Hometown: Salt Lake City

Favorite Resort: Brighton Resort/Wolverine Cirque

Hobbies: Skiing, snowboarding, hiking, mountain biking, cliff jumping, and design.

Greatest Accomplishment: Summiting and skiing Reid’s and Moffit’s Peaks.


  • Earn bachelor's degree from The University of Utah
  • Ski for the rest of my life on all seven continents
  • Redefine the standard for optics in the action sports industry