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  • November 18, 2015
  • Joe Canfield

Time to dust off the gear - 5 tips for preparing for the season

The lifts are starting to spin here Wasatch and Rocky Mountains and for those of us who have been living vicariously through posts from the killer winter in the southern hemisphere for the last several months we are finally seeing the light at the end of the tunnel. Some of us were lucky enough to hit the skin track and...

  • August 21, 2014
  • Aura Optics

Entering Production

After raising $27,000 on we have now placed our order and are entering production. With the great amount of success that we had raising the funds we have decided to diversify our product lineup for the 14/15 season by adding a white frame as well as the black frame. The diversification doesn't stop there - we are also adding...

  • April 21, 2014
  • Schaeffer Warnock

I Ride Park City - Filming

As the resorts slowly close up shop, the Aura Optics team is hard at work opening. Our team pulled off an amazing effort to get up to Park City Mountain Resort for the filming of our campaign. We had the opportunity to shoot with two amazing skiers: Matt Rider and Zach Preobrazhensky. While the two athletes were dropping in on...

  • April 13, 2014
  • Schaeffer Warnock

University of Utah

Over the past couple weeks, we have been debating the best way for us to gather funding for our goggles. We were then introduced to the entrepreneur program at the University of Utah by Alex Carr (Founder of Char Poles). The insight that he provided us was very valuable and we are soon to receive funding from the University to...

  • March 15, 2014
  • Aura Optics

Athlete Testing with the Marmot Team

A week or so ago we were contacted by a writer by the name of Austin Parker who is a freelance worker for Active Junky and Gear Head Magazine. He saw our goggles via social media and fell in love with the product and decided that he would like to do an article about our company. Austin met up with...